CAMPAIGNS

The Pink Moon was driving good conversions from some marketing channels whereas not so good from the other channels. They were not able to identify the reasoning of the bad conversions, causing reduced control and unpredictable performance across the marketing funnel.

INSIGHT

Different platforms serve fundamentally distinct user mindsets. Meta rewards discovery, relatable UGC and social proof; email is an intimate space for curated storytelling and lifestyle relevance; WhatsApp is action-driven, where customers expect timely drops and instant replies. Repeating one homogenous message across all three cut effectiveness everywhere.

I built a two-way growth framework around channel-native content and high-velocity creative testing: UGC, behind-the-scenes clips and customer video testimonials for Meta, editorial lookbooks and styling narratives for email, and VIP drop alerts for WhatsApp. Testing cadence went up 1.5× per platform so winning angles could be found and scaled quickly.