For the Soft Serve collection, Cava co-created a new line with Indian actor and style personality Khushi Kapoor, blending the brand’s signature athleisure silhouettes with her personal style.
For the launch, I shaped the product-page messaging, including quotes from Khushi that reflected her perspective on the pieces and the co-creation process.
I also developed product level narratives for the collection, shaping the story of each piece by highlighting Khushi’s contribution to the design process alongside Cava’s expertise.
To make the celebrity collaboration feel more personal at scale, I shaped automated WhatsApp messages from Khushi across key order stages, extending the experience beyond the website and campaigns.
